Snapchat Statistics (Current)

Snapchat Statistics (Current)

It has 306 million users.

The number of daily users is 190 million.

23% of users aged 12-17, 34% of users aged 18-24, and 26% of users aged 25-34 use Snapchat.

77% of university students around the world use Snapchat.

It ranks 2nd after Instagram in terms of usage rate.

Women use Snapchat more intensively. While the female user rate is 60%, the male user rate is 38%.

In 2015, Snapchat's usage rate worldwide increased by approximately 50%.

Although the number of daily users in the world decreased by 5 million in 2018, experts believe that Snapchat will have 103 million users in the USA alone in 2022.

Approximately 60% of users follow several brands on Snapchat.

It is estimated that Snapchat's advertising revenues will exceed $700 million in the near future.

People open Snapchat an average of 20 times a day.

30 percent of marketers in the US actively use Snapchat.

50% of users open ad stories.

Snapchat's advertising revenue increased by 20% compared to the previous year.

It generated $825 million in revenue in 2017.
Snapchat's average market volume is estimated to be $10-20 billion.

In 2018, Kylie Jenner made bad comments about the application. This situation reduced the value of the company by 1 billion dollars. Snapchat lost $800 million due to Rihanna's negative words.

Those who use Snapchat to generate income earn an average of $1,000 to $75,000. For this, it is necessary to have at least 50 thousand to 7 million followers.

The number of photos added to the application daily is 3.5 billion.
More than 20,000 photos are shared on Snapchat every second.

64 percent of users around the world use Snapchat as a messaging tool.

The average usage time of Snapchat is around 35 minutes per day.

According to a study conducted in the USA, 55% of university students use the application as a news source.